Welcome to the 2nd part of the UEFA Champions League last 16 business partners breakdown. In this part, the Portuguese clubs go under review. Portugal has 2 representatives, FC Porto and Benfica Lisbon.
FC Porto has a remarkable number of 214 business partners, however, in this review, only the main and premium partners were broken down by Industry, company headquarters and type of partner. Porto has 4 main partners and 23 premium partners,27 in total for the review.
Benfica has just 14 business partners.200 business partners less than Porto.
Type of partners
Porto has a wide range of business partners: Main, premium, business, and executive. In addition, Porto also offers licensing partnerships.
While Benfica has fewer partners, it doesn’t mean there are fewer types: Main, official sponsor, official partner, technical sponsors, celebration sponsors, official wear sponsors.
FC Porto remains loyal to local businesses. Among Porto’s 27 partners 23 are Portuguese companies. The other 4 come from Brazil and the USA with the latter entitled to 3 of the remaining partners.
As for Benfica, their business partners are more varied. Only 5 are Portuguese companies. The next most represented nation is Spain with 2 business partners. The other 7 come from UAE, Germany, USA, Holland, Malta, China and France.
In total, there are 10 nations in ties with these two clubs.
Porto’s business partners are very diverse and out of the 27 partners there 21 different industries in place. As I did in the previous part, some business partners produce/provide a different product/service but operate in the same industry.
For example, Porto has partnerships with Coca-Cola, Vitalis and Pedras. All represents drinks but different ones, so in this review, they will all be treated as part of the beverage industry. Another factor which had to be considered is that Vitalis (mineral water) and Pedras (flavoured water/soft drink) are produced by the same company, who also produces the beer Super Bock which is also a partner of Porto. I hope this clears the idea rather than complicates it, but as in the previous part, a partner will be judged into an industry based on its main activity.
Leading industries: Beverages (5), industrial services (3), banks (2), insurance (2), telecom (2)
As for Benfica, their business partners are also very diverse with 12 industries out of 14 business partners.
Leading industries: Beverages (2), Health and Wellbeing (2)
Most represented brands
There is not much shared between the two clubs. There are only two brands shared: Coca-Cola and Repsol.
Porto’s revenue for the financial year 2015-16 was €75,811,000 according to the club’s financial reports. Commercial revenue, regarded in the report as publicity and sponsorship contribute only €14M despite having 214 business partners in various levels of involvement. Despite these results, Porto ended the year with an astonishing loss of €58M.
Benfica’s revenue for the financial year 2015-16 was €152M(Deloitte Football Money League 2017) and in contrast to Porto ended the year with a €20M profit. A remarkable year on year growth of 188%. Benfica’s commercial revenue stands at just €35.9M which accounts for 28.9% of the entire revenue, definitely space to grow there. (KPMG European Champions 2017)
*the figures exclude player trading